WHY YOU NEED SEO?
Search Engine Optimisation (SEO) can be one of the most efficient forms of Inbound Digital Marketing. When you succeed in SEO clients, come to you, as users will be searching for services or products on Google or Yahoo or Bing. Additionally, unlike Pay Per Click methods of advertising like Google Adwords, SEO can keep bringing in traffic to you with no additional effort or money to your business once we’ve got you at the top.
SEO can leave a lot of people exhausted and ready to give up on the Digital Marketing industry and understandably so. The biggest reason SEO fails is a lack of persistence and utilisation of old techniques. While industry burns are no myth, the benefits when done correctly can change your business forever.
WHY NOT DO IT IN-HOUSE?
If you’ve come this far, chances are you know the answer already, for most business and companies, it’s simply time. SEO takes an enormous amount of time to manage, improve on and even maintain when you’re at the top. But just like any job, to be the best you have to be on top of your game and the latest trends, and staying on top of digital marketing, especially SEO is a 24/7 endeavour.
Google and other search engines are constantly changing the factors they rely on when ranking web pages. In fact, Google makes several algorithm updates per day which may affect your ranking at any given point. To stay on top of this, you have to be watching SEO news like a madman on Wall Street at the stocks. It only takes one mistake, and your site could become severely damaged; requiring a lot more work to get back to where you were.
WHY ARE WE DIFFERENT?
Communication is Key. At no point is any Digital Marketing strategy a “set and forget” approach to making money, nothing is. When we are working with your business, we become a part of your team. We will be in constant contact with you. After all, no one knows your business better than you do! Whether it be to confirm some facts or explain a new approach we’re trying, it’s important to know our approach is very “Hands-on” and personal.
We have a 5 Part Strategy when it comes to SEO at CheckyWeb
SCAN AND REPAIR
The beginning of our SEO process is to go over all aspects of your website from load times, link profiles, existing content, on-page elements or structure, throughout your site to analyse any issues. Once the problems have been identified, we prioritise and repair them throughout the duration of your campaign.
INDUSTRY & COMPETITOR RESEARCH
Once we finalise the Repair Process to ensure your site is in a healthy state, we study your niche or industry and identify the pain points for your customers, highest returning service or products and your competitors.
Analysing your competitors, allows us to get a decent overall picture what is working best for their business in your industry or niche and makes it possible to target the same locations to put you above them.
Once we’re well equipped with information about your business, we then develop amazing content that will attract visitors to your website and convert them to your services or products. Our strict process ensures our content is rigorously tested for readability, engagement and is search engine friendly.
OUTREACH AND LINK BUILDING
Even though the content has a much stronger focus than it ever has for SEO, link building is still a critical factor. In fact driving links to your newly created content will help it rank higher and help bring authority and “trust” to your entire website when done correctly. With higher authority, search engines like Google will display your web pages higher in the Google search results, and this is where our magic begins to show.
Once you have traffic flowing into your site like never before, the next step is to ensure that whatever process you have to acquire contact with your potential clients is as easy as possible. For everyone it’s different. For some that’s a contact form, for others, that’s filling in an email and the first name to download their newest EBOOK.
Whatever the action, our Conversion Optimisation process looks at your website and helps “Funnel” people to the location they need to get started as a client of your business.
LOCAL SEARCH MARKETING
With over 40% of all traffic to local business searches being local traffic, we’ll ensure you’re local SEO is pulling maximum traffic!
CONVERSION RATE OPTIMIZATION
No point in having traffic to your site if they’re not converting to customers. We’ll ensure your visitors become paying customers and leads.
SOCIAL MEDIA MARKETING
Our campaign strategy enables us to integrate Social Media Marketing with your Search Engine Optimization initiatives.
FOCUS ON ROI
For your Digital Marketing strategy to be effective the core focus has to continually bounce back around to your Return on Investment (ROI). Our goal is to maximise your ROI with us when you’re utilising SEO and to do that in the most efficient and time-effective way.
Sometimes it’s not always best to rank for a Keyword. Ever been in a situation where you’ve been so desperate to rank for a keyword, only for it to generate you 2 enquiries a month? When you’re focus shifts to what’s going to result in the highest return for my business, it’s when mistakes like those are thrown out the door.
In fact when we’re bring traffic to your site we’ll also be measuring and calculating along the way , what your ROI with our service is. If we don’t think we can deliver an amazing ROI with our SEO abilities to blow you out of the water, then we won’t work with you, simple as that.
YOUR SITE WILL STAY BEAUTIFUL
A common question we get asked is what are the major changes my site will face when the SEO process commences. While we may add content, complete markup and add some inner-linking but overall the major design of your page won’t change too much.
However, if your website lacks some crucial features such as loading correctly on mobile devices (being mobile responsive) then things may have to change.
Without a proper mobile responsive design, visitors who land on your website which now equates for over 60% of mobile traffic will walk away after they’ve landed on your website. Our designers are able to assist with this process and integrate your current website into a mobile design and ensure your website stays looking great!
WHAT INDUSTRIES DO WE WORK WITH?
We’ve worked with a vast array of industries such as Roofing, DUI Law, Immigration Law, Self Storage, Asbestos Removal, Paving and Concrete, Computer Repairs and Web Hosting. Our process and strategy while it is not a cookie-cutter approach, has been adapted into each industry and has proven it’s ability time and time again.
Currently we won’t work with businesses who fall into the current categories:
- Gambling, adult or Pharmaceutical Niche
- Companies Newer than 3 months old (and websites < 3 months old).
APPEAR ON THE FRONT
PAGE OF GOOGLE
Every day, millions of potential customers utilize search engines to find products and services, and will only click links on the first page of search engine results. Is your site listed on the 1st page? Are your competitors?
We can bring any type of customer you want
Save time and money
While you sleep your ranks will be growing
Get a Free, No Obligation Quote for your Business
We understand that every business is different and that obviously one solution doesn’t fit all when it comes to SEO. When you come to us we tailor a custom solution to you and your business, ensuring you get the most out of your advertising budget, clearly showing your ROI.